Basic Attention Token (BAT) Price Today, Live Chart & Market Cap | BAT to USD Converter
Basic Attention BAT
Rank #194
Last updated: 2/9/2026, 1:55:18 AM · Data from CoinGecko
Basic Attention Token (BAT) Price
Basic Attention Token Price Analysis
Basic Attention Token (BAT) is currently trading at $0.119362, experiencing a decline of 3.14% over the past 24 hours. The token has faced significant downward pressure across multiple timeframes, with a 7-day decrease of 4.91% and a substantial 30-day decline of 42.51%. This bearish momentum reflects broader market conditions affecting utility tokens in the digital advertising sector.
With a market capitalization of $178.45 million, BAT maintains its position as the #194 cryptocurrency by market cap. The 24-hour trading volume of $10.11 million indicates moderate liquidity, representing approximately 5.66% of the total market cap. BAT has reached its maximum supply of 1.50 billion tokens, meaning all tokens are currently in circulation, eliminating future inflationary pressure from new token emissions.
The current price represents a significant 93.7% decline from BAT’s all-time high of $1.90, while trading 64.9% above its all-time low of $0.072394. This positioning suggests BAT is in a consolidation phase, with the token having established a historical floor but facing resistance in recovering previous valuation levels. The Brave browser’s continued user growth and Web3 integration efforts remain key fundamental factors for BAT’s long-term price trajectory.
BAT Technical Overview & Market Metrics
Basic Attention Token operates on the Ethereum blockchain as an ERC-20 token, serving as the native utility token for the Brave browser ecosystem. The token facilitates transactions between advertisers, publishers, and users within Brave’s privacy-focused advertising model. BAT’s technical infrastructure benefits from Ethereum’s security and established DeFi ecosystem, enabling integration with decentralized exchanges, lending protocols, and wallet providers.
From a market structure perspective, BAT’s fully diluted market cap equals its current market cap at $178.45 million, as all 1.50 billion tokens have been distributed. This complete supply circulation provides pricing transparency and eliminates concerns about future token unlocks that could create selling pressure. The volume-to-market-cap ratio of 5.66% indicates healthy but not exceptional trading activity compared to top-tier cryptocurrencies.
Technical indicators show BAT trading in a defined range, with the current price positioned closer to historical support levels than resistance zones. The token’s correlation with Brave browser adoption metrics, monthly active users (MAU), and advertiser participation rates creates fundamental price drivers beyond pure speculation. BAT’s listing on major exchanges including Coinbase, Binance, Kraken, and Gemini ensures adequate liquidity for institutional and retail investors. The token’s utility in the Brave Rewards program, where users earn BAT for viewing privacy-respecting ads, creates consistent demand dynamics within its ecosystem.
Basic Attention Token Price Prediction & Future Outlook
Analyzing BAT’s price trajectory requires examining both technical patterns and fundamental developments within the Brave ecosystem. The current price of $0.119362 sits at a critical juncture, having declined 42.51% over the past month. Historical support levels near $0.072394 (ATL) represent a potential downside floor, while resistance zones exist around the $0.20-$0.25 range based on previous consolidation patterns.
Short-term price predictions for BAT through the next quarter suggest continued volatility as the cryptocurrency market navigates macroeconomic uncertainties. If Bitcoin maintains stability and broader market sentiment improves, BAT could test resistance at $0.15-$0.17, representing a 25-42% upside from current levels. However, failure to hold support at $0.10-$0.11 could trigger further decline toward the $0.08-$0.09 range. The 24-hour volume of $10.11M provides sufficient liquidity for these price movements without excessive slippage.
Medium-term outlook (6-12 months) depends heavily on Brave browser adoption metrics. Brave currently serves over 65 million monthly active users, and sustained growth in this user base directly impacts BAT demand. The integration of Brave Search, Brave Wallet, and Web3 features creates multiple utility touchpoints that could drive token value. If Brave reaches 100 million MAUs and increases advertiser participation, BAT could target the $0.25-$0.35 range, still well below its ATH but representing substantial appreciation.
Long-term price predictions (1-3 years) position BAT as a speculative play on the future of privacy-focused digital advertising and Web3 adoption. Bulls argue that growing privacy concerns, GDPR compliance requirements, and cookie deprecation create favorable conditions for Brave’s model. Bears point to intense competition from traditional ad platforms and alternative Web3 browsers. Realistic long-term targets range from $0.30-$0.60 in a bullish scenario where Brave captures significant market share, while bearish outcomes could see prices consolidate between $0.08-$0.15. Investors should monitor Brave’s quarterly transparency reports, advertiser growth metrics, and regulatory developments affecting digital advertising as key price catalysts.
How to Buy Basic Attention Token (BAT)
Purchasing BAT is straightforward through major cryptocurrency exchanges. The most popular platforms include Coinbase, Binance, Kraken, and Gemini, all offering BAT trading pairs with USD, USDT, and BTC. To buy BAT, first create an account on your chosen exchange and complete KYC verification. Deposit funds via bank transfer, debit card, or wire transfer, then navigate to the BAT trading pair and execute your purchase.
For US-based buyers, Coinbase and Gemini offer the most regulatory-compliant options with user-friendly interfaces. International users can access larger trading volumes on Binance. After purchasing, consider transferring BAT to a secure wallet like MetaMask, Ledger, or Trust Wallet for long-term holding. BAT can also be earned directly through the Brave browser’s Rewards program by viewing privacy-respecting ads, offering an alternative acquisition method without upfront investment. Always compare exchange fees, as they can range from 0.1% to 1.5% per transaction.
Should You Invest in Basic Attention Token?
BAT represents a unique investment thesis within the cryptocurrency space, combining utility token economics with real-world application in digital advertising. The token’s value proposition relies on Brave browser adoption and the success of its privacy-first advertising model. Current market conditions show BAT trading at significant discounts from historical highs, potentially offering entry opportunities for long-term believers in the project.
Investment risks include market volatility, competition from established advertising platforms, regulatory uncertainty surrounding digital advertising, and dependence on Brave’s continued growth. The 42.51% decline over 30 days demonstrates significant price risk. However, BAT’s complete supply circulation, integration with major exchanges, and operational product distinguish it from purely speculative tokens. Investors should allocate only risk capital and consider BAT as part of a diversified cryptocurrency portfolio rather than a concentrated position.
BAT Market Data & Statistics
| Metric | Value |
|---|---|
| Current Price | $0.119362 |
| Market Cap Rank | #194 |
| Market Capitalization | $178,450,000 |
| Fully Diluted Market Cap | $178,450,000 |
| 24h Trading Volume | $10,110,000 |
| Volume/Market Cap | 5.66% |
| Circulating Supply | 1,500,000,000 BAT |
| Total Supply | 1,500,000,000 BAT |
| Max Supply | 1,500,000,000 BAT |
| All-Time High | $1.90 |
| ATH Decline | -93.7% |
| All-Time Low | $0.072394 |
| ATL Increase | +64.9% |
| 24h Price Change | -3.14% |
| 7d Price Change | -4.91% |
| 30d Price Change | -42.51% |
About Basic Attention Token
Basic Attention Token (BAT) was created by Brendan Eich, the co-founder of Mozilla and creator of JavaScript, along with Brian Bondy. Launched in 2017 through one of the fastest ICOs in history (raising $35 million in under 30 seconds), BAT aims to revolutionize digital advertising by creating a transparent, efficient ecosystem that respects user privacy while fairly compensating content creators.
The BAT ecosystem centers on the Brave browser, which blocks invasive ads and trackers by default while offering users the option to view privacy-respecting ads in exchange for BAT rewards. Users can then tip their favorite content creators or websites with earned BAT, creating a direct value exchange. Advertisers benefit from better engagement metrics and reduced fraud, while publishers receive higher revenue shares compared to traditional advertising networks.
BAT operates on the Ethereum blockchain as an ERC-20 token, ensuring compatibility with the broader DeFi ecosystem. The token’s fixed supply of 1.5 billion tokens creates deflationary economics as adoption increases. Brave has expanded beyond desktop browsing to include mobile apps, integrated crypto wallets, a search engine, and NFT support, positioning BAT as a comprehensive Web3 utility token rather than a single-purpose asset.
BAT Token Use Cases
- Brave Rewards: Users earn BAT by viewing privacy-respecting advertisements within the Brave browser
- Content Creator Tipping: Support favorite websites, YouTubers, and content creators directly with BAT tips
- Premium Content Access: Pay for premium content, subscriptions, and services using BAT
- Advertiser Payments: Advertisers purchase ad space within the Brave ecosystem using BAT
- Trading & Investment: BAT trades on major exchanges as a speculative investment asset
- DeFi Integration: Use BAT as collateral in lending protocols or provide liquidity in decentralized exchanges
- NFT Purchases: Buy NFTs directly through Brave Wallet using BAT
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