In June 2022, Money published an article that outlined the problem: A whopping 96% of people surveyed who hold ESG assets in their portfolio have concerns about the environmental impact of crypto.

But conversely, 80% of them hold crypto anyway. So, is it that ESG investors aren’t interested in investing in line with their values? Or is it that most don’t believe crypto can be environmentally friendly?

Not all cryptos are environmentally damaging. Still, by far the largest, Bitcoin, has been outed as the worst offender due to its ‘proof of work’ consensus involving power-hungry mining machines. In 2021, The New York Times estimated the Bitcoin network uses about the same amount of power as the entire Washington State.

But now there’s a way crypto advocates can be sure they’re helping the planet while retaining a presence in the market. The ERTH Points system (ERTH) employs a scalable blockchain solution with a different consensus mechanism that has no negative environmental impact while giving instant access to worldwide adoption.

Furthermore, the system is designed to raise and provide funds to repair the damage humans have done to our environment. The funding of these projects has already commenced following a successful trial in Australia. Once released internationally, the Patented ERTH Point System can be used by virtually every business in the world to incentivize loyalty and reward their customers. Hence, the potential overall market size covers almost the entire world’s population.

ERTH is also likely the only crypto asset on the exchange today, where a business-to-customer transaction in the real world is directly correlated with on-crypto market trade. This means that trading speculation is not required because the growth of the ERTH token price is primarily underpinned by the sheer number of real-world transactions that will occur as more and more businesses and their customers join the program.

The project is already making inroads into the crypto space with its unique ability to provide actual value with every transaction. This stands the ERTH Point System apart in a crowded crypto space where finding ‘value’ is difficult.

As global markets inevitably take up the system, the demand for the ERTH Point will likely grow exponentially, and it’s evident that, for the first time, crypto holders can satisfy their ESG responsibilities while holding a token that creates true value with every transaction.

ERTH points is currently available on XT.com, Coinstore.com, and p2pb2b.com