Misfits Gaming Group has announced a multi-year agreement with Tezos, marking yet another central esports team’s entry into the blockchain world. Unlike many crypto/esports partnerships, primarily focused on sponsorship activations, Misfits will build and support blockchain games via a new Tezos-powered platform.

In the deal, Tezos has been dubbed Misfits’ official blockchain partner. The collaboration will involve sponsor placement on player jerseys, as well as video series and tournaments that will “help to engage and educate fans within our separate communities,” according to Vas Roberts, executive vice president and head of global partnerships for Misfits Gaming.

Misfits Gaming, which competes in popular titles such as League of Legends and Call of Duty, will rename its $10 million MSF/IO gaming incubator program, the MSF Tezos Incubator Hub. The new initiative will invest in Tezos-based firms and focus on gaming and esports startups.

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Tezos and Misfits have also decided to work together to launch Block Born, a Tezos-based platform that will go live in August. According to Block Born Senior Vice President Will Pazos, the goal is to “place a flag” for Misfits in the expanding industry for blockchain-based gaming.

Ubisoft Also Collaborated with Tezos Blockchain Platform

Ubisoft, a French video game firm, has revealed that it has become a corporate baker on the Tezos public blockchain platform.

What does it mean to be a corporate baker? On proof-of-work blockchains like Bitcoin or Ethereum v1, you’ve probably heard about minting new blocks.

On the proof-of-stake blockchain Tezos, baking is the equivalent. The games business collaborates with Nomadic Labs, a French Tezos developer interested in French central bank digital currency trials and a recent euro stablecoin.

Ubisoft Blockchain Initiative Director Nicolas Pouard said, “We’re delighted to be entering the Tezos community as a corporate baker.” “Ubisoft truly believes that blockchain has the potential to open up new possibilities for both players and developers, and this new partnership will enable us to continue our innovation efforts with an ecosystem that, thanks to its proof-of-stake consensus algorithm, aligns with our environmentally friendly approach.”

With corporate investment in Bitcoin increasing, excessive energy use has come to light, even though many claim that much of the electricity used is renewable.

While Ethereum has begun the slow process of transitioning to proof of stake, the leading blockchain still consumes much energy. Bitcoin has no intention of changing.

There are other possible attractions to Tezos that Ubisoft hasn’t listed. The first is Ethereum’s high transaction costs, which can be mitigated using side chains that batch transactions.

Indeed, Ubisoft has a fantasy football league for Belgian soccer on Ethereum, which uses non-fungible tokens (NFT).

It also links to Flow, the blockchain developed by Dapper Labs behind NBA Top Shot. It’s not bad for Ubisoft to diversify as Dapper Labs attracts more and more investment. Ubisoft also released a blockchain collectible game to benefit UNICEF last year.