The idea of Web3, commonly referred to as the decentralized web, is one that is becoming more crucial in the marketing industry.  Web3 marketing is taking over the digital marketing world like a storm. The name Web3 was coined in 2014 by Gavin Wood, co-founder of Ethereum, as we covered in our previous article “What is Web3?”. Wood described Web3 as the Internet and web protocol’s next iteration.

Users have total power over the platforms thanks to the decentralized protocol. Up until now, all the data has been in the grip of large technology companies like Google and Meta, frequently at the expense of customer privacy. Users are now demanding total control, and privacy laws are evolving. Decentralization becomes a new tactic for attracting and retaining customers in this situation.

New Web marketing objectives3

With Web 2.0, marketing plans have become more targeted and built around content creation. Among the most widely used tactics is search engine optimization (SEO),  inbound marketing, and social media. Web3 Marketing is properly expressing the company’s mission in a brand-new 3.0 environment to draw in new users.

Marketing teams may now more effectively and interactively target potential clients in this new environment. The following are the main elements speeding the transition from Web 2.0 marketing to Web3 marketing:

• A new law that limits access to user data
• More freedom in purchasing decisions.
• Independent content producers.
• A large number of information sources.
• New platforms for virtual social interactions (metaverse).
• Sales growth in c-commerce and e-commerce.

The following is a list of the most popular and successful Web3 marketing strategies:

NFTs

Blockchain technology is used to produce digital assets called Non-Fungible Tokens (NFTs). These assets stand out because they are one-of-a-kind tokens that cannot be produced again. NFTs are currently one of the most common methods used by major businesses to enter the Web3 world.

If you’ve never used this technology, we advise finding a technical partner and a marketing firm that can help you flesh out your idea. The NFT Brewery platform makes it easier for businesses and content producers to create, store, and manage digital assets.

Also Read: 4 Major Benefits And 3 Cons Of Metaverse In Web3

A metaverse

The building of a 3D virtual world is known as the metaverse. Brands can use a variety of tactics in this environment, including promoting their goods in an already-existing metaverse, joining the most popular metaverses, like Fornite or Roblox, or building their metaverse. 60% of Gen Z consumers believe that brands should sell their goods on metaverse platforms, and over 75% of Gen Z buyers have already made a digital purchase within a video game.

Independent social networks

Another crucial step in positioning the company in the Web3 world is to join decentralized social networks. Users have complete control over the policies and data used in these social networks. Similarly, it is the ideal location to locate users already familiar with Web3.

Logo tokens

The development of the company’s tokens, or the establishment of the brand’s form of money, is another (advanced) option. Companies can give the token a monetary value, generating a liquidity pool. How much do users make? It is a technique to keep their loyalty and encourage more interactions and provide an opportunity to participate in the business.

Reward or social tokens

By completing company-set goals (such as sharing material, leaving reviews, or subscribing), users can earn social tokens, which are fractional shares without an economic value that can subsequently be swapped for other discounts or perks.

POPA

The Proof of Attendance Protocol (POAP) uses blockchain technology to provide digital credentials demonstrating attendance at an event. In other words, these are badges that a user can acquire for going to a real, in-person event.

NFT membership

Membership NFTs are a component of loyalty schemes. The brand can provide holders of this NFT special access to perks in this way. For instance, Veefriends provides three years of access to its events and exhibitions to the owners of the rare pieces in its collection.

Using digital tokens for payment

More and more virtual transactions using non-FIAT currencies are taking place. Even some electrical providers already accept Bitcoin payments for electricity! Offering your consumers the option to pay with cryptocurrency is smart if you want to position yourself on Web 3.

Conclusions and advice

The concept of marketing on Web3 is still very young and is constantly changing. Web3 marketers are constantly evaluating the viability of new strategies to identify the next big thing that will help their brand go viral.