In a strategic move to enhance cryptocurrency accessibility across Europe, Bitcoin payments application Strike has allied with crypto exchange Bitstamp. This partnership aims to streamline the fiat-to-crypto on-ramp, making it more user-friendly for European consumers, as revealed by both companies on Wednesday.

Strike, an innovation-driven venture by Chicago-based Zap Solutions under the stewardship of entrepreneur Jack Mallers, commenced its European operations in April, following an expansion into the African market in February.

The fintech enterprise offers a versatile widget that developers can seamlessly integrate into their platforms, enabling cryptocurrency conversion and instantaneous transaction settlement. This widget supports a variety of cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Stellar (XLM), and USD Coin (USDC). However, it will not be accessible to users in the United Kingdom, as per the press release issued by the two companies.

Bitstamp’s role in this collaboration is pivotal, as it will facilitate the conversion of fiat currencies to cryptocurrencies and manage the subsequent transfers to users. This partnership is poised to extend Bitstamp’s ‘Bitstamp-as-a-service’ offering, a white-label version of its crypto trading services designed for banks and fintech companies.

In a related development, on June 6, the prominent trading platform Robinhood (HOOD) announced its intention to acquire Bitstamp in an all-cash transaction valued at $200 million. This acquisition is part of Robinhood’s broader strategy to expand its footprint beyond the U.S. market and to vie with competitors such as Coinbase.