Renowned animated cat brand, Simon’s Cat, is set to unveil a memecoin via Floki’s TokenFi launchpad, with the issuance slated for August 8. This announcement was confirmed by Floki’s lead developer, known as B, during an interview with CoinDesk on Wednesday.

A Strategic Partnership and Innovative Platform

The token launch is a collaborative endeavor involving Floki, BNB Chain, and crypto investment firm DWF Labs. TokenFi, established in 2023 as a sister initiative to Floki, serves as a platform for real-world assets, assisting traditional internet brands in transitioning to Web3 projects. It also enables users to launch any cryptocurrency without the need for coding expertise.

Simon’s Cat: A Digital Juggernaut

Simon’s Cat, an animated series chronicling the antics of a perpetually hungry house cat, boasts a robust digital presence with over 20 million followers across YouTube, Facebook, and Instagram. The series primarily features videos and memes centered around the cat’s humorous escapades.

Innovative Token Distribution

A portion of the forthcoming memecoin’s supply will be airdropped to existing FLOKI token holders. Additionally, another portion will be distributed to users engaging in trades involving Simon’s Cat via the Floki trading bot, thereby enhancing the value of the FLOKI token.

Expanding the Cat Memecoin Market

“The cat memecoin sector is an emerging and swiftly expanding market, currently valued at a $2.9 billion market cap compared to the dog memecoin sector’s $36 billion market cap,” B stated in the interview. “The largest dog coin is six times the size of the entire cat memecoin sector, highlighting the sector’s current modest scale.”

B further elaborated, “While other prominent cat memecoins are based on Solana and Ethereum blockchains, Simon’s Cat will be the first major cat memecoin on the BNB Chain.”

Official Endorsement and IP Backing

The Simon’s Cat memecoin is officially affiliated with the mainstream Simon’s Cat brand and is supported by their intellectual property. Banijay, the company that owns the Simon’s Cat IP, reported a revenue of $5.8 billion last year.

Comprehensive Marketing Campaign

The primary Simon’s Cat brand is anticipated to promote the Simon’s Cat memecoin across various platforms, including YouTube, Facebook, Twitter, Instagram, and all other associated channels, as confirmed by Floki’s B.

This venture marks a significant milestone in the convergence of traditional digital media and the burgeoning world of cryptocurrency, setting the stage for potential future innovations and integrations in the sector.