Web3 marketing platform, Sesame Labs, announces a successful seed funding round of $4.5 million, co-led by Wing Venture Capital and Patron, and supported by top-tier investors such as Samsung, Twin Ventures, and Balaji Srinivasan. The funding will be used to scale the engineering team, bring its products to market, and expand its user base.

Sesame Labs is a Web3 native marketing platform that offers a comprehensive suite of tools to help Web3 marketers reach, engage, and attract users. With its campaign management platform, advertising network, and CRM, Web3 companies can now create targeted marketing campaigns that utilize competitor data, surface cross-channel customer insights, and provide in-app engagement rewards – all in one platform.

The company, founded by Instagram, WhatsApp, Facebook, and Twitter alumni, addresses the need for viable distribution channels and effective marketing tools for Web3 companies. Sesame Labs launched its private beta in September 2022, working with leading Web3 gaming companies such as Decentral Games, Ethermon, and League of Kingdoms.

Sesame Labs is built on Polygon and provides comprehensive user profiles, advanced user engagement tools, business messaging features with built-in rewards, and on-chain incentives for seamless integration of in-game quests. The company has received positive feedback from its users, with NOD Games’ COO, Han Yoo, stating that Sesame Labs helped drive a significant increase in social engagement and generated over 700 NFT sales within a two-week period.

With its strong technical background and mission to help Web3 marketers become more efficient, Sesame Labs is poised to revolutionize the Web3 marketing landscape. Tanay Jaipuria, Partner at Wing Venture Capital, says, “We’re firm believers in the team’s vision and overall mission to help Web3 marketers become more efficient with their time and capital.