It is no longer uncommon to see major celebrities become brand ambassadors for crypto businesses. While it might have been unheard of a decade ago, more crypto-related businesses are making the leap these days. 

One of the latest of these developments comes from Phemex, a Singapore-based crypto trading platform. Phemex has, since 2019, secured a number of big wins for a newcomer on the scene. This includes $6 billion in daily trading volumes and over 2 million clients around the globe.

Its latest win comes in the form of its new brand ambassador; footballer Kevin De Bruyne. 

 

De Bruyne Joins the Phemex Family 

Similar to Phemex, De Bruyne has had an impressive career thus far. Having played at the Premier League level, he is often called the Belgian Red Devil by his fans. 

Having been a beloved sports figure for years, the Phemex team is looking to tap into this fan connection to promote some of its user-focused initiatives. One of these will be the Phemex Citizen project. 

This project works to educate Phemex users about not only the innovative Phemex features that they can take advantage of but also about cryptocurrency as a whole. With the crypto space booming, more people will be educated about its benefits and what they can achieve with it. 

One of Phemex’s main mission statements is opening the door to the wide world of crypto for its users. Through a combination of cutting-edge technology and proper education about the industry, this future can be achieved. 

This has clearly been successful as Phemex has managed to enter 5 crypto derivatives stages since its inception, as per CoinMarketCap. Now, with the onboarding of De Bruyne, football fans can be added into the mix and enjoy all these benefits as well.

 “Kevin De Bruyne is an impeccable footballer who continually adjusts to a game’s circumstance and always makes the right play. Along these lines, Phemex hopes to set a precedent and be the quintessential playmaker in the crypto business similarly like Kevin. We anticipate cooperation to exhibit how our comprehensive and easy-to-use platform empowers users to break through and break free in their financial journey,” says Phemex’s CEO Jack Tao. 

De Bruyne, on his part, has explained that this isn’t just another endorsement for him. He says that he has developed an organic interest in cryptocurrency that he wants to share with his fans. Thus, this partnership is an authentic one, born from common interests. 

“I have been really impressed with Jack and his team and I am really looking forward to support their journey to further develop and explore the future of cryptocurrency,” he says.

 

Crypto Meets a New Audience

Partnerships between sports stars and crypto companies offer a win-win situation for all involved. For the business, it is a way to be exposed to a new audience, especially given how passionate football fans are about the game and its players. For the fans, it is a way to find out about innovative companies with a lot to offer.