Socios.com, a blockchain sports website, has announced its first collaboration with a US-based sports team, the New Jersey Devils of the National Hockey League (NHL).

The partnership will concentrate on promoting Socios.com through ads at Devils games and exploring blockchain-based fan interaction opportunities.

A Devils fan token, on the other hand, is not currently in the works.


Socios.com reported in March that it would spend at least $50 million to form relationships with the five major American professional sports leagues.

The organisation also announced that it would establish a headquarters in New York. The partnership with the New Jersey Devils is the first step towards a larger strategy to break into the American sports industry.

However, is the lack of a Devils fan token a sign of future difficulties in the United States? Socios.com’s market positioning is distinct from that of other blockchain-based sports networks that operate in the collectibles market.

NFTs have grown in popularity in American sports thanks to initiatives like Dapper Labs’ NBA Top Shot, Tom Brady’s Autograph website, and other digital collectible initiatives.

Other applications of blockchain in fan interaction, on the other hand, have yet to gain traction.


Socios.com’s position in its collaborations has frequently been to provide a forum for the development and distribution of fan tokens. Many sports collectibles are nothing like these tokens.

They are reward tokens that can be traded for physical rewards and enable fans to participate in the team’s decisions to a limited extent. Fan Token prices are likely to be volatile and fluctuate based on the team’s success.

In this way, the service can be seen as an investment or even a substitute for traditional sports betting.

On the other hand, the New Jersey Devils have no plans to promote Fan Tokens at this time. One explanation, we believe, is the ability for the tokens to be used as an investment tool.

This might bring the Securities and Exchange Commission (SEC) into play, which most teams would like to avoid.

It would be much more difficult for Socios to break into the American sports market because their main differentiator has been the offer of Fan Tokens rather than sports collectibles.

Neither party has listed any concrete blockchain initiatives. However, there are several ways to use blockchain to investigate fan involvement.

One of the most important aspects of blockchain’s popularity in the sports industry is that it encourages fan loyalty.

Meanwhile, the New Jersey Devils have become the 26th sports team to join the Socios.com network, following Premier League clubs like Manchester City and AC Milan. The business has been putting in a lot of work to promote itself.

It makes a point of including publicity clauses in partnership agreements and ensuring that its logo is visible in the teams’ stadiums during broadcasted games or other activities.


They have also partnered with Lagardére Sports Marketing.