In November, Matthew Wolf obtained a new role at Zynga and established a new studio to develop a blockchain gaming platform. Then, in January, Take-Two announced a deal to acquire Zynga for $12.7 billion.

It may have just been a coincidence. Who can say? Conversely, Wolf is enthusiastic about launching a new company to generate blockchain games and nonfungible tokens (NFTs) for Zynga’s older fans who like casual and mid-core mobile games. These individuals are Zynga’s clients. They are not the typical console and PC players that have an adverse reaction to the phrase “NFTs.”

Wolf is interested in experimenting with and developing games that can take NFTs, which use the openness and security of blockchain’s digital ledger to validate digital things and empower players with new ways to play and ownership in games. Wolf is a former executive who worked as a game executive for Electronic Arts and Coca-Cola. He once worked at Electronic Arts.

Wolf explained, “Our initial product is being designed from the ground up with cryptocurrency speculators, cryptocurrency whales, and cryptocurrency enthusiasts in mind. We think this group currently represents most of the world’s population. Due to the need for an onboarding procedure for these titles, we are likely concentrating less on hypercasual fans. This is required to transfer fiat cash into a crypto world, a gaming universe, several wallets, etc. As a result, we are likely to place less emphasis on ultracasual fans. We are now building an experience that we feel will appeal to the existing consumer base for this product. This is not how we would ordinarily conduct our ultracasual business. We anticipate that the two will become more interwoven in the future, but for the time being, our focus is on those who are currently using this information. ”

Wolf believes the primary emphasis of blockchain games and NFT collections is on speculators and more committed players. This is precisely where they excel. They are not disheartened by the notion that many players and casual gamers now live in this environment. They feel that this is where it will eventually end up, but their current focus is on manufacturing goods that will appeal to whales and speculators—people who occupy and engage with this world.

While still employed at Coca-Cola in 2014, he started investing in and experimenting with cryptocurrencies. He stated that he was obsessed with decentralization, blockchain technology, and all connected topics. He went forward. He then became a consultant for other firms. One of them was the blockchain-powered trading card company Epics. GG. Since the establishment of the firm, he has been a member for around four years. He said he saw the potential for this immutability and the capacity for players to get more value from a game than just entertainment while playing, in the form of yield in some manner, shape, or form. This potential and the chance for humans to acquire immutability had only just come to his attention. Because it was their property, they could earn a profit or sell it.

This product is made expressly for this market and purpose, instead of just enhancing something they’ve enjoyed for years. This makes them feel as if the economy they have grown to appreciate is in jeopardy.

“We take economics quite seriously. A sustainable economy, one that endures, is one of the goals we pursue in each of our connections. To help us determine this, we are engaging with some of the most intelligent tokenomic specialists. We are exploring the government and national economies. We are creating an economics-based video game to establish a prosperous and healthy economy. ” Wolf added.

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Zynga’s strategy is to immediately enter the market with something of high quality and value to which people can relate. Then, they want to gradually begin innovating against it and develop entertaining moments filled with surprises and thrills that will make people significantly more interested and provide far more dimensions of engagement and celebration. This is how they will approach the situation. Despite the idea that their innovations are notable, they will not drive the product’s development.

Additionally, wolf added, “It is about having control over one’s development and the experimental freedom provided by these games. If we fulfil our earlier promise, individuals will be able to lawfully establish ownership over their identities and belongings. They will have complete financial control. They will have unlimited creative flexibility while using these items.”

At Zynga, people will obtain ownership over a chunk of our experience and game for the first time. And this is the first time that several publicly listed gaming developers have done so. They are aware of it. They are granted ownership. They may now pick anytime they want to do with the game items they have acquired.

He gave his final comments by stating: “We must give a diversity of things to the globe and show that we are doing properly in this endeavour. Our products are of superior quality. This is the relationship we want to foster with our users. We want to interact with them on platforms such as Discord and Twitter so that we can learn from them and co-create this conversation and platform. As a result, we will be able to make virtual things using them. As a consequence, everyone will be able to participate in and enjoy the journey. Nobody has ever constructed anything from nothing. I think that will be good over time. We take this issue very seriously. First and foremost, we are a publisher with a community emphasis. Regardless, we have a passion for gaming. As we continue to develop blockchain-based games, a crossover of this kind is a natural progression. “