“The DeFi lending trailblazer gears up to unveil Phase 1 of its ‘Endgame’ strategy, kicking off with a rebranding initiative, introduction of new tokens, and scaling efforts for its Dai stablecoin.”

MakerDAO, a decentralized finance protocol, is gearing up for the much-anticipated launch of its transformative “Endgame” initiative, aiming to steer the platform towards scalable resilience and sustainable user growth, as outlined by co-founder Rune Christensen.

Christensen recently announced in X and MakerDAO forum posts on March 12 that it’s “launch season” for the DeFi lending protocol, with Phase 1 scheduled for mid-2024. This initial phase will involve partnering with an external marketing firm to rebrand the entire operation, making it more approachable and engaging.

The primary objective of the Endgame initiative is to significantly scale down Maker’s decentralized stablecoin Dai, with a market capitalization currently standing at $4.5 billion, aiming to reach “100 billion and beyond,” aligning it with competitors like Tether (USDT).

Additionally, Christensen aims to inject excitement into savings through yield farming of new tokens generated by semi-autonomous “SubDAO” projects.

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Following the rebranding phase in mid-2024, the subsequent token launch phase will introduce “NewStable” and “NewGovTokens,” which will eventually receive official names.

MakerDAO plans to convert each Maker (MKR) token into 24,000 NewGovTokens, with non-US NewStable token holders eligible to farm 600 million NewGovTokens annually.

Christensen emphasized that these upgrades will bring new features to Dai and MKR, enhancing their functionality.

“Launch season will bring the most important yield farming and UX features rapidly to market,” Christensen stated. In a previous interview with Cointelegraph Magazine, he expressed the ambition to sustain the momentum of DeFi without experiencing market downturns.

Following the token launch, the “Lockstake Engine” (LSE) will be introduced, allowing NewGovToken and MKR holders to earn yields on locked tokens. This will be succeeded by “NewBridge,” facilitating low-cost layer-2 yield farming, with its official name yet to be disclosed.

Phase 1 will culminate with the launch of SparkDAO, the pioneer SubDAO focused on lending, which initiated the Spark Protocol in May 2023, offering supply and borrow functionalities for DAI and various cryptocurrencies.

Subsequent phases include scaling up with additional SubDAOs and bridges in Phase 2, the launch of “NewChain” as a dedicated layer-1 blockchain to host tokenomics in Phase 3, and the transition to the “Final Endgame,” where Maker’s core governance becomes immutable in Phase 4. These phases are expected to follow the successful completion of Phase 1, likely in late 2024 or 2025.