Japanese advertising giant Dentsu has signed collaboration with Kadokawa Ascii research to leverage blockchain technology to make it more accessible for content creators to get their work acknowledged on popular social media platforms. 

Utilizing Blockchain for Content Recognition

Utilizing the Proof-of-Concept consensus protocol, Dentsu – in association with Kadokawa Ascii research laboratories – wants to reward content creators through blockchain technology. At present, the target audience for the protocol is those illustrating popular Japanese comics named manga through livestream apps.

Content creators on modern media platforms, including YouTube, often encounter the problem of having their video demonetized or, in some cases, completely removed from the platform after they dispense the original artists’ work.

An instance could be Japanese anime videos on YouTube, which often disrupt the streaming platform’s terms & conditions. The same could be prolonged to manga commentary videos in Japan where fans get to media platforms to render original commentary, reviews, and analysis of manga.

To safeguard content creators from the draconian terms & conditions of media platforms, Dentsu and Kadokawa are tapping DLT.

With the help of emerging technology, the two firms will target secondary creators who reflect on manga through livestream apps. They will also target tertiary creators who interpret the analysis of secondary creators in foreign languages. This will all be done by utilizing DLT to offer an opinion of the range of approved materials on the platform.

Reflecting on the development, Jyunichi Suzuki, a representative from Dentsu, stated:

“We want to integrate fans’ work that had previously not been valued as a legitimate market.”

Japan Vying to Stay Ahead in the Blockchain Race

Just like practically every other nation on the planet, the Japanese are consuming the midnight oil to welcome blockchain technology over all facets of their economy.

It was reported on March 11, 2020, that the Japanese financial regulator – the Financial Services Agency (FSA) – had declared the launch of the BGIN (Blockchain Governance Initiative Network) to expand their knowledge of the technology and sustainably ensure its implementation.