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How Web3 Games Include Elements That Appeal To Women

Last Updated: August 1, 2023By

Despite the apparent lack of women in the Web3 games business, blockchain-based games made specifically for women may encourage inclusion. The Entertainment Software Association’s most recent study indicates that 48% of American gamers identify as female. It emphasizes the fact that there are more women gamers than men. Interestingly, women are participating in the multibillion-dollar gaming sector. This, combined with the industry’s anticipated huge growth, is a key factor in the development of several Web3 games that are targeted solely toward female gamers.

Axie Infinity and other blockchain-based games, according to Beryl Chavez Li, co-founder of Yield Guild Games, a global play-to-earn gaming community. “We believe it will interest more women,” she continued, “even though statistics indicate that play-to-earn games are more interesting to male players.

Yat Siu, Animoca Brands’ co-founder and executive chairman, emphasizes the intimate connection between finance and Web3 games and how this will eventually attract a wide range of people to the industry. But he believes women will be more appealing because of their predisposition to greater financial responsibility. He noted that this is particularly true in developing countries, where women are largely in charge of microfinance and microlending.

Web3 games include elements that appeal to women

Several Web3 games are now being created to appeal to a female-centric audience. One free play-to-earn smartphone game that lets players create their own fashion business is called Fashion League. According to Theresia Le Battistini, CEO and founder of Fashion League, the game enables players to design digital collections of apparel that may potentially be exchanged for nonfungible tokens (NFTs). Additionally, businesses can utilize the game to showcase their digital goods: “Our study shows that the gaming market will top $300 billion by 2027, leading us to conclude that everything will be game-related in the future. All players must have access to Web3 games.

Le Battistini pointed out that Fashion League uses naturally attractive qualities for women to enhance female participation. “The game’s visuals are important, as is the fact that it will launch on mobile devices. She stated that since mobile games have a low barrier to entry, ladies enjoy playing them. According to recent studies, 62% of smartphone owners installed a game within the first week of owning the device. Furthermore, according to these figures, 51% of mobile gamers are female, and 49% are male. The Female Quotient polled the factors influencing women’s decision to work in the Web3 industry.

Also Read: Web3 blockchain games are now facing a new threat from big-ticket crypto hackers

Will games boost women’s Web3 participation?

It is uncertain whether women-focused Web3 games will increase participation. Currently, Pettersson believes that this is a difficult question to resolve. The initial “Web2” games were created and marketed at boys and men, and he continued. Thus, it is logical to claim that high-quality Web3 games focused on women will bring more women to the sector. Games made particularly for girls and women have increased in number throughout time.

In light of this, he believes that the Web3 business already knows that women enjoy playing games and want to be engaged, giving this gender group more attention. Pettersson pointed out that it would be challenging to determine the true impact of these games.

While Maietta stated that Web3 could build its culture around purposeful diversity, Siu also mentioned that gender is no longer a significant issue in video games. It is important to remember that despite being remarkable, the Web3 gaming sector is still developing. As a result, some in the sector believe that developers are now more focused on growing the ecosystem than encouraging inclusivity. Web3 game creators concentrate more on “creating robust in-game economies and elevating the game design to at least AAA standards,” according to Olga Ivanova, content and community manager at Spielworks, a blockchain gaming platform.

 

Empowering Women in the Web3 Space: How Web3 Games Drive Female Participation

Web3 technology, encompassing blockchain, decentralized applications, and cryptocurrencies, has introduced innovative opportunities for participants in the digital world. Despite its potential, the Web3 space has faced challenges with gender diversity and inclusivity. However, the emergence of Web3 games offers a promising avenue to boost women’s participation in this transformative landscape. In this article, we explore how Web3 games can empower and encourage more women to engage actively in the Web3 ecosystem.

**1. Inclusive Gaming Communities**

Web3 games provide a decentralized and open environment, fostering inclusive gaming communities that welcome diverse perspectives and experiences. Women may find a more supportive and collaborative atmosphere in these communities, leading to increased participation and representation.

**2. Ownership and NFTs**

Web3 games often leverage non-fungible tokens (NFTs) to represent in-game assets and achievements. Owning NFTs grants players true ownership and the ability to monetize their virtual possessions. This financial empowerment may attract more women to participate, knowing their efforts can result in tangible value.

**3. Skill Recognition and Meritocracy**

Web3 games typically utilize transparent smart contracts that record players’ achievements and contributions. This meritocratic system can be especially appealing to women, ensuring recognition and rewards based on skills rather than traditional gender norms.

**4. Play-to-Earn Opportunities**

Web3 games introduce play-to-earn mechanisms, allowing players to earn cryptocurrency or in-game assets by engaging with the game. This financial incentive may encourage women to participate actively, especially in regions where earning opportunities are limited.

**5. Empowering Female Developers**

The Web3 space encourages decentralized development, offering equal opportunities for anyone to create and deploy applications. This openness can encourage more female developers to contribute to the ecosystem and develop games that resonate with diverse audiences.

**6. Nurturing Digital Creativity**

Web3 games often involve user-generated content and creativity, empowering women to express themselves through digital art, storytelling, and game design. This creative outlet can be appealing to women with a passion for digital arts and design.

**7. Eliminating Pay-to-Win Models**

Traditional gaming has faced criticism for pay-to-win models that disadvantage non-paying players. Web3 games can shift towards more equitable economies where players’ success relies on their skills, leveling the playing field for all participants, including women.

**8. Educational Opportunities**

Web3 games can serve as educational tools for learning about blockchain technology and cryptocurrencies. This knowledge empowerment may attract women interested in exploring new technologies and understanding their potential.

**9. Promoting Digital Financial Literacy**

As Web3 games often involve financial transactions and asset management, they can promote digital financial literacy among female players. Understanding and managing digital assets can be an essential skill for women seeking financial independence.

**10. Advocacy and Representation**

Web3 games that actively promote gender diversity and inclusivity can act as advocates for women in the tech and gaming industries. Positive representation within the games can inspire women to pursue careers and leadership roles in Web3 development.

 

Conclusion

Web3 games hold significant potential in boosting women’s participation in the Web3 space. Through inclusive gaming communities, NFT ownership, skill recognition, and play-to-earn opportunities, women can find a supportive and rewarding environment to engage actively in this transformative ecosystem. Empowering female developers, nurturing digital creativity, and promoting financial literacy are vital steps towards creating a more diverse and inclusive Web3 landscape that benefits from diverse perspectives and talents. By embracing gender diversity and fostering an inclusive gaming culture, the Web3 space can unlock its full potential as a global force for positive change.

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About the Author: Diana Ambolis

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