Mentioned in the first episode of the new Now Go Build series created by Amazon Web Series is this Indonesian blockchain company named HARA. The company focuses on improving and thereby evolving the food and agricultural sector.

HARA is a blockchain-based data exchange from Indonesia that is focused on improving the food and agriculture sector. The main goal of HARA is to create a productive data exchange economy that will steer the use of informed data-driven decisions in society.

HARA has started off with the food and agriculture sector and wishes to provide a complete solution to stakeholders from various sectors. 

The CEO of HARA Regi Wahyu has had a long history in agriculture. He had spent his childhood and most of his youth with farmers in a small village in Java, Indonesia. He witnessed the cruel reality of the farmers and the never-ending challenges they had to face most days. He asked this question to his own self as to why are the people who are providing us with one of the basic human necessities i.e. food living under such conditions?  

Also we all are pretty much aware of the fact that farmers are almost not a part of the digitalization that the world is currently going through. This limits their opportunities to grow. Farmers are truly the real entrepreneurs and it is important to help them undergo a futuristic transformation for a better world. Wahyu thus worked on his ambition of helping the farmers by collecting both online and offline data, the research would help make better decisions and grow together in an ecosystem. 

Data democratization is essential for the food and agriculture sector and not having it could slow down the progress which is currently happening in many developing nations. Smallholder farmers are still unaware of the digitalized world outside. Thus they are unable to get access to financial institutions, loans, crop insurance or the best input products. 

Thus inorder to take an initiative and lead this purpose HARA has built its data exchange on blockchain technology which has noteworthy features like traceability, transparency and cost-efficiency in disbursing incentives to our data providers which help establish a smart ecosystem.

The establishment of HARA Ecosystem took off and they are sure coming out with flying colors.   Their data collection has helped successful application of farmers for microcredit from banks. Getting access to financial institutions has immense potential in significantly increasing the farmers’ productivity.

HARA was created by CI-Agriculture which is a subsidiary of Indonesian data science firm Dattabot. They have helped in guiding farmers as they can now look for good content related to farming and its processes and even get valuable insights on how to improve yield. They basically created a platform for the future of our farmers.

The platform has now expanded its activities and undergone some changes. Now farmers provide raw data from their fields and farming activities which can be purchased by agricultural stakeholders. Under this better system of HARA farmers are even provided with suggestions and compensated with insights to their own activities and they earn reward points which can be used to claim essential farming and household goods.

The governmental initiatives have now provided farmers the ability to obtain land certificates for their land. HARA is trying to use the power of blockchain to use these land certificates as loan collateral. Once farmers who upload land certificates to the HARA blockchain, they can apply for loans from financial institutions in the ecosystem.