According to a report, E-FRESCO, a fresh fruit virtual market, is launching blockchain capabilities to aid shipments and B2B payments for cross-border needs.

Clients in the U.S., the Middle East, Canada, Europe, and South America seeking to purchase and market fresh fruit and vegetables online by the marketplace can now utilize blockchain-based logistics, trade, and payment services to achieve their orders across borders.

The requirement for that, according to founder Ammar Alshami, is rooted in need for transparent transactions, decreasing time and work put in, and fewer costs.

Alshami added that several different variables in the process also make blockchain system acceptable — cross-border payments often trade with everyone included in the process, including shippers, inspection companies, exporters, importers, companies, and banking systems, according to the report. Digitization could greatly streamline the process.

Alshami stated in the report that the complexity of the shipping process over borders all but required a blockchain-based system. Much of the world’s business operates digitally now, and particularly during the coronavirus crisis, this sort of technology can make things more accessible and less risky.

E-FRESCO is distinct from a typical market where buyers connect with sellers. The company also gives tools so farmers and agribusiness leaders can develop their cross-border operations, according to the release.

By interspersing the blockchain platform, Alshami stated in the report that the portal would allow sellers to discover sourcing needs, recognize clients, and secure shipment and payments all in one place.

E-FRESCO is striving to better promote items on its service, issuing over $10,000 per month into advertising individual postings, and putting ads on social media that are automatically posted there whenever an item is posted on E-FRESCO.

While the coronavirus pandemic has forced everything into disarray, experts state this could be a moment for businesses to make required changes in their processes. That could accommodate sharper cross-border platforms.