Not only has the sporting world accepted cryptocurrencies, but it has also welcomed the latest trend in the crypto world, NFTs. Cryptocurrencies are rapidly gaining traction, and just a few weeks ago, high-profile athletes such as Stephen Curry and Major League Soccer, as well as French phenom Kylian Mbappe and his club Paris Saint-Germain, have made their claims in the lucrative market.

NFTs have proven to be the new lure in the crypto world, enticing thousands and millions of people to the eye-popping chances available, and Dapper Labs has been at the vanguard of spreading more athletic usage of blockchain.

A New Partnership

According to reports, the NFL, the NFL Players Association (NFLPA), and Dapper Labs have announced a partnership to develop exclusive digital video highlight NFTs for NFL fans. Using Dapper Labs’ cutting-edge blockchain technology, the partnership intends to increase fan engagement by allowing fans to collect digital video moments of the season’s top performances.

Week-to-week during the season, the much anticipated digital collectibles will provide NFL fans with the exclusive chance to acquire and own NFTs showcasing some of the best and also most discussed in-game moments from top performers, spanning contemporary superstars and past icons of the sport. Fans will now have the opportunity to grab several of the most thrilling and iconic moments in NFL history.

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Reaction to the Partnership

Reacting to the new deal with Dapper Labs, Senior Vice President of Consumer Products at the NFL Joe Ruggiero expressed his excitement in using blockchain technology to capture historical moments and reward fans for fans. He said, “We are thrilled to partner with Dapper Labs in its launch of NFL digital video collectibles. We believe blockchain technology has great potential to enhance the NFL fan experience in the future and we are excited to have Dapper Labs as one of our first collaborators in exploring this emerging space.”

Roham Gharegozlou, CEO of Dapper Labs, confessed his excitement over being chosen to lead the NFL and NFLPA to the power of blockchain and revealed his anticipation of thrilling millions of NFL fans. He said, “from the Hail Murray to the Minneapolis Miracle, magic happens in NFL stadiums. As a league that continually raises the bar, we are proud that the NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the Moments they’ve been waiting for. We can’t wait to give the more than 300 million NFL fans the opportunity to own the game that matters to them and engage with the sport in a whole new way.” 

NFL fans will be engulfed in a universe that recognizes their passion for the game when the experience begins. Fans will be able to buy and open NFT packs depicting their favorite NFL players, display their newly acquired digital NFT collections, and trade Moments with other fans. They’ll also be able to buy, showcase, sell, or exchange any of their Moments on Flow’s specialized marketplace.

The anticipated NFT adventure is set to launch later this season and will put fans at the center of epic NFL game action, and will include widespread community participation.