Blockchain-Ads has established itself as a premium ad network designed specifically for companies supporting crypto payments. Trusted by major brands across industries, Blockchain-Ads enables targeted campaigns for businesses looking to reach an engaged crypto audience.

But does it live up to the hype? Here’s an overview.

What Makes Blockchain-Ads Different?

Blockchain-Ads stands out for its Web3 Cookie targeting technology, which leverages users’ on-chain behavior to deliver highly specific ads. Advertisers can segment audiences based on:

• Blockchains they interact with
• Wallets they own
• Tokens in their portfolios

Other options, such as portfolio balance and competitor smart contracts, allow for even more detailed targeting. With 9,000 publisher websites and a capacity for 6 billion ad impressions per day, Blockchain-Ads offers broad and deep reach for advertisers.

How Does Blockchain-Ads Work?

Blockchain-Ads operates on a self-service platform, allowing advertisers to launch campaigns after an initial qualification call and account setup. Campaign setup is straightforward and can be completed in just a few minutes, with objectives grouped into:

• Awareness
• Consideration
• Conversion

Advertisers can choose to set up their campaigns independently or opt for a managed service through the Blockchain-Ads media team.

The platform also provides a dedicated analytics dashboard with its own pixel for tracking campaign performance and conversions.

Who Uses Blockchain-Ads?

Blockchain-Ads is widely used by brands from various industries that have enabled crypto payments, attracting major names like Binance, OKX, and Coinbase.

Additionally, 50+ certified marketing agencies manage campaigns on the platform, including both traditional agencies and specialized Web3 agencies such as AlphaGrowth, SocialKick, and LeanMarketing-Crypto.

Pricing and Plans

According to live stats, advertisers on Blockchain-Ads spend an average of $40K-$50K per month, making it best suited for companies with significant marketing budgets.

The platform supports both CPC (Cost Per Click) and CPM (Cost Per Mille) pricing models.

Pros and Cons of Blockchain-Ads

Here are some key advantages and potential drawbacks:

Pros:

• Unique on-chain behavior and wallet targeting capabilities
• Pre-built retargeting and lookalike audiences
• Performance improves as more data is collected

Cons:

• Platform UI/UX could be improved for ease of use, especially compared to Google Ads
• Primarily suited for large-scale advertisers with high budgets
• New users may face a learning curve with Web3 targeting capabilities

How Does Blockchain-Ads Compare?

Ad Platform	Type	Targeting Capabilities
Blockchain-Ads	Programmatic	On-chain profiling, Web3 targeting, audience recommendations
Google Ads	Programmatic/intent	Search, display, contextual targeting
Taboola	Programmatic	Content recommendation, audience targeting
Bitmedia	Contextual	Geo-targeting, website-based targeting

Compared to competitors like Google Ads, Taboola, and Bitmedia, Blockchain-Ads stands out with its unique blockchain-specific targeting options and extensive on-chain data. However, ad networks like Bitmedia may be more accessible for smaller advertisers.

Conclusion

Blockchain-Ads offers a compelling solution for advertisers aiming to connect with a highly engaged audience. While there’s room for improvement in the user experience, its sophisticated targeting capabilities and substantial reach make it an excellent choice for large-scale campaigns. For serious advertisers, Blockchain-Ads is a strong contender worth considering.