Binance, the world’s largest cryptocurrency exchange, has relaunched its Fan Token engagement program. The new program aims to provide sports fans with more incentives and opportunities to interact with their favorite teams. With this new program, fans can earn points that can be exchanged for rewards such as personalized video clips from players, VIP tickets, and meet-and-greets.

The Binance Fan Token platform now includes a new rewards redemption system called Binance Fan Club. Fans can sign up for a free “Fan Club pass” badge and earn “Star Points” by completing tasks like reading up on Fan Tokens or participating in Fan Token activities like polls. Fans’ level increases as they accumulate more Star Points, providing them with better access to greater rewards.

Since its launch in October 2021, Binance Fan Tokens have proven to be an innovative way for sports fans to get more involved with their favorite teams. Fan Tokens allow fans to vote for players of the month, vote on prizes they want to receive, or convert event tickets into NFTs. Over 130,000 users of Binance’s Fan Token program have taken part in activities that have brought them closer to the action.

Lisa He, Head of NFT and Fan Token at Binance, believes that “Fan Tokens are the future of fan engagement, and today marks the launch of a new program for sports fans to create memories that last a lifetime.” The launch of Binance Fan Club will undoubtedly enhance fan engagement and provide sports enthusiasts with an unparalleled experience.

The program is available to international teams, including Alpine F1 in France, Porto in Portugal, Santos in Brazil, and Lazio in Italy. Head over to https://www.binance.com/en/fan-token to learn more and join the Fan Club!