In a triumphant advance to the Copa America soccer tournament finals, defending champions Argentina have not only excited fans but also significantly boosted the value of their fan token, ARG.

According to CoinMarketCap, the Argentina Football Association’s cryptocurrency has experienced an impressive 107% increase, reaching $2.32 following the team’s 2-0 victory over Canada. This marks the highest value for ARG since May 30, with a staggering 70% surge in the past 24 hours alone. Its market capitalization has climbed to $27.85 million, making it the second-highest among soccer fan tokens, though it remains below the record $32.4 million achieved ahead of the 2022 Qatar World Cup, which Argentina also won.

The ARG token is the most actively traded among fan tokens. Its 24-hour trading volume stands at $23.57 million, nearly quadrupling that of the Paris Saint-Germain fan token, the largest soccer token by market capitalization.

The ARG-Turkish lira (ARG/TRY) pair listed on the centralized exchange Paribu accounts for a substantial 88% of the past 24 hours’ total trading volume. Conversely, the ARG-chiliz token (ARG/CHZ) pair on Chiliz.net contributed a mere 0.17% of global trading activity.

Chiliz.net serves as the trading platform for sports and entertainment tokens associated with Chiliz ($CHZ) and Socios.com. The Argentine Football Association collaborated with Socios.com, a fan engagement platform powered by the Chiliz blockchain, to launch the ARG token in 2021.

Holders of the ARG token can enjoy exclusive access to team activities, experiences, and VIP services, such as meeting the team’s players and entry to the Estadio Monumental in Buenos Aires, a stadium renowned for its storied legacy. Fan tokens exemplify the convergence of blockchain technology and sports, enabling market participants to evaluate and price in the financial and economic ramifications of major sporting events.